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Designer’s Treasure Box: Our Secrets for Creating Stunning Gown Designs

Designer’s Treasure Box: Our Secrets for Creating Stunning Gown Designs

At Sara Dresses, we’ve gone to great lengths to create an online collection for girls as much as for their parents. We know that every little girl has hopes and dreams that make her unique, so we strive to create designs that capture her imagination. To help you understand a little more about our inspiration, the team at Sara Dresses is excited to share some of the secrets behind our stunning gown designs. Learn more about the Sara that motivated the creation of this company when you read on here.

Who Is Sara?

Sara is the inspiration behind all the beautiful designs at Sara Dresses. As Sara was growing up, she decided she loved basketball; but she also loved dressing up! Sara was raised to believe that there shouldn’t be limits to a girl’s interests. She also realized that she couldn’t find formal dresses that she actually liked.

It was clearly time to create a line of dresses for girls that fulfilled their wildest dreams and made them feel truly beautiful. Whether your little one loves dress frills, bows, and fluffy layers or she prefers something with shorts underneath that makes it easy to run and play, the design team at Sara Dresses has gown designs to fit their imagination.

How to Design a Dress

Every dress starts with a simple idea. Whether it’s a color or an embellishment that inspires us, we love to build gown designs around things that we’re truly passionate about. Sometimes, our designs require vision boards, collages, and lots of discussions, while other times, the ideas just seem to flow out of our minds and straight onto the paper. Each dress design is its own unique journey that may take us to unexpected places.

Once we’ve narrowed down the design, it’s time to pick out materials and colors. Seasonality is often a source of inspiration for colors and fabrics, but we also look at market trends and the outfits of popular kids show characters. Some of our dresses are created specifically for freedom of movement and high energy activities and others are all about being as frilly and over the top as humanly possible.

Other Design Ideas

 woodland princess-inspired gown

When we’re not designing gowns for weddingscommunions, and other formal events, we love creating princess-inspired designs for girls that range from toddlers to teens. Whether it’s a frilly dress for a book-obsessed French girl or a sleek blue gown for an ice princess from Denmark, we develop our own versions, so you can buy them at an even more affordable price. We’re constantly adding new pieces to our dress-up collection based on interest from our customers.


Because we want to keep our dress quality high and the cost affordable, Sara Dresses does outsource manufacturing. We work with partners that can help us find the right balance between cost and caliber for all our gown designs. Our goals include ensuring that all our dresses are made to last for years (or until your little gal grows out of them) and that they’re comfortable and wearable for all-day events.

Choosing Sara Dresses

There are many reasons to shop the gown designs at Sara Dresses. From our unique styles and versatile accessories to over the top customer service, Sara Dresses is here for you. No matter what event you’re dressing up for or how quickly you need your items delivered, our team works to make it happen!

If you have any questions about our selection, our design process, or our quality standards, reach out to Sara today for assistance!